Fantastic post, Karlyn! Way to light a fire under us. I agree that we should be looking to best in class and innovators - even if they are outside higher ed.
Andy DeSoto
· 1 year ago
Wow, loved this post, Karlyn, and definitely agree with your viewpoint. Great to see so many mainstream uses of Twitter compiled into one list; definitely going to have to refer friends back here to show them Twitter is far from leading edge only.
One thought though: if you use Twitter to offer promotions and incentives to followers, doesn't there still need to be some greater purpose to the account in the first place? I mean, maybe it'd generate some interest in the brand, but I feel like it should do more, too. Maybe I misunderstand and you're recommending pairing this with some other sort of marketing endeavor.
Dining services on my campus started using Twitter at the beginning of last year. I was EXTREMELY impressed (and surprised)!
Jonathan Kash
· 1 year ago
Thanks for highlighting my project, Karlyn! What started as an experiment has grown considerably.
In moving to a wiki format, I've been inviting people to contribute to the site. Dell and others use this resource to present up to date info to users. Anyone interested should drop me a note!
Kirk
· 1 year ago
solid post! i signed for an account ages ago, and i have not really used it that much right now... but hey, this post inspires me to use the power of twitter...
Shelby Thayer
· 1 year ago
Great post Karlyn. So many great uses within higher ed.
Along with promotions and incentives, what about specific schools within the university getting involved? Application/registration/news/info/updates deadlines from the business school, the communications school, etc. So many possibilities.
The athletics use is brilliant too.
Clicksharp Internet Marketing
· 1 year ago
It's true that the higher ed case studies are pretty lean. I also looked into the Brand Index (great site!) and found Michigan State Univ. to be the most active -- but not necessarily innovative.
But also consider that one SPECULATED use is for emergency communications... I've heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.
All Comments
- A dedicated Twitter feed of athletics results, updated as soon as the game is over
- What's for lunch that day in the dining halls
- retweet mentions of your institution in news papers or blogs
- computing status updates (we're doing this at Allegheny: http://twitter.com/ACcomputernews)
One thought though: if you use Twitter to offer promotions and incentives to followers, doesn't there still need to be some greater purpose to the account in the first place? I mean, maybe it'd generate some interest in the brand, but I feel like it should do more, too. Maybe I misunderstand and you're recommending pairing this with some other sort of marketing endeavor.
Dining services on my campus started using Twitter at the beginning of last year. I was EXTREMELY impressed (and surprised)!
In moving to a wiki format, I've been inviting people to contribute to the site. Dell and others use this resource to present up to date info to users. Anyone interested should drop me a note!
Along with promotions and incentives, what about specific schools within the university getting involved? Application/registration/news/info/updates deadlines from the business school, the communications school, etc. So many possibilities.
The athletics use is brilliant too.
But also consider that one SPECULATED use is for emergency communications... I've heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.