.eduGuru - Latest Comments in Twitter as a Marketing Tool

Re: Twitter as a Marketing Tool

Roger Bovee — Sun, 07 Feb 2010 23:34:49 -0000

I have tried to use Twitter as a marketing tool but you need to be careful you don't overdo it.

Re: Twitter as a Marketing Tool

Train Horns Now — Tue, 10 Nov 2009 15:56:59 -0000

I guess I don't really get Twitter because I'm so new to it, but it doesn't seem like that powerful of a marketing tool. At least for eCommerce stores anyway. I don't really think people wanting to buy items online go to Twitter to shop. The folks in Twitter are there to BS with each other and that's about it.

Re: Twitter as a Marketing Tool

twitter marketing — Mon, 12 Oct 2009 14:14:21 -0000

I just found a great squidoo article on twitter advertising i hope you all find interesting, http://www.squidoo.com/twit...

Re: Twitter as a Marketing Tool

Ismael Ahmed — Wed, 15 Jul 2009 15:43:56 -0000

I think that if higher education learned to truly harness Twitter it could be a very valuable tool. Many college students use Twitter and Facebook on a regular basis, often as an excuse to avoid homework.

Such a valuable communication tool can be used to effectively and quickly spread important information. However, it should not replace other forms of communication, such as emailing and newsletters. It should just be considered yet another valuable way to communicate with students.

Re: Twitter as a Marketing Tool

Ismael Ahmed — Tue, 14 Jul 2009 14:19:58 -0000

Giving people a reason to follow you is paramount...and then sticking with it. Same basic strategy as making a "sticky" site. If you don't consistently provide value, why would anyone care?

Re: Twitter as a Marketing Tool

michigan attractions — Mon, 29 Jun 2009 21:33:29 -0000

Everything advertises on Twitter as it is. I agree, why not education?

Re: Twitter as a Marketing Tool

yimzwik | Make Money Online — Thu, 07 May 2009 23:28:18 -0000

If you are not using Twitter as a social marketing tool yet, I suggest you get a move on and sign up. We will be looking at what Twitter can do for your business (e.g. trying to sell an online product) or blog’s image, relationship-building, viral marketing, and networking, and how it can help you make more money online.

Re: Twitter as a Marketing Tool

Maya — Sat, 28 Mar 2009 21:24:36 -0000

great post!I was unaware of some of the ways twitter is being used until i recently found some other post about it.

Re: Twitter as a Marketing Tool

Candle Glass — Sun, 22 Feb 2009 10:41:30 -0000

I was also unaware of the uses of Twitter until now...thanks for the aritcle!

Re: Twitter as a Marketing Tool

Clicksharp Internet Marketing — Tue, 02 Sep 2008 09:19:25 -0000

It's true that the higher ed case studies are pretty lean. I also looked into the Brand Index (great site!) and found Michigan State Univ. to be the most active -- but not necessarily innovative.

But also consider that one SPECULATED use is for emergency communications... I've heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.

Re: Twitter as a Marketing Tool

Shelby Thayer — Sun, 24 Aug 2008 22:36:58 -0000

Great post Karlyn. So many great uses within higher ed.

Along with promotions and incentives, what about specific schools within the university getting involved? Application/registration/news/info/updates deadlines from the business school, the communications school, etc. So many possibilities.

The athletics use is brilliant too.

Re: Twitter as a Marketing Tool

Kirk — Fri, 22 Aug 2008 18:50:19 -0000

solid post! i signed for an account ages ago, and i have not really used it that much right now... but hey, this post inspires me to use the power of twitter...

Re: Twitter as a Marketing Tool

Andy DeSoto — Wed, 20 Aug 2008 17:34:47 -0000

Wow, loved this post, Karlyn, and definitely agree with your viewpoint. Great to see so many mainstream uses of Twitter compiled into one list; definitely going to have to refer friends back here to show them Twitter is far from leading edge only.

One thought though: if you use Twitter to offer promotions and incentives to followers, doesn't there still need to be some greater purpose to the account in the first place? I mean, maybe it'd generate some interest in the brand, but I feel like it should do more, too. Maybe I misunderstand and you're recommending pairing this with some other sort of marketing endeavor.

Dining services on my campus started using Twitter at the beginning of last year. I was EXTREMELY impressed (and surprised)!

Re: Twitter as a Marketing Tool

Melissa Cheater — Wed, 20 Aug 2008 11:31:58 -0000

Fantastic post, Karlyn! Way to light a fire under us. I agree that we should be looking to best in class and innovators - even if they are outside higher ed.

Re: Twitter as a Marketing Tool

Mike R. — Wed, 20 Aug 2008 08:36:44 -0000

A few more potential higher ed uses:

- A dedicated Twitter feed of athletics results, updated as soon as the game is over

- What's for lunch that day in the dining halls

- retweet mentions of your institution in news papers or blogs

- computing status updates (we're doing this at Allegheny: http://twitter.com/ACcomput...